It's been almost a year and I still struggle every day with this change we are making in my business.Ī lot has changed. They know their business model is failing but they resist change. What matters is not the brand you have built so far, but the brand you are building.Ī lot of small business owners know that they need to change their branding but they refuse to. What is not OK is knowing that something needs changing but you aren't changing it. Regular domains cost less than ₦5000 | $10 In summary, even if you can't afford to build a website yet, secure your domain. If you can't afford it, you don't need it yet. Now I can't sell it anything less than ₦5,000,000. I didn't build the e-commerce website till mid 2018 but I bought the domain down and kept it. Imagine I didn't buy in 2017, do you think it will still be available in 2021? Of course it won't. Even if you will keep the domain for 10 years, provided you bought it already, it's already your property. Before you start to buy building materials, you need to first buy domain. We buy the domain ASAP because anything can happen and someone else can buy the domain.Ī domain to a business is like land in real estate. When we start new brands for companies, one of the first thing we always do is to buy the domain. Some don't know what domain or server is. After a while, I grew to understand that the problem is information.Ī lot of these businesses do not know how easy it is to build a website these days. In the past, I used to find it hard to understand why small businesses do not have a website. Join the waitlist so you can be one of the first people to know when it's launch time. Need a Bad Ass Branding guy to put you through?Ĭlick the link in my bio to join the waitlist for my Brand Uplift Academy. You don't have to do all 7 things together. How do you build a credible brand when you don't have answers to questions like.
Not knowing your target audience is going to make your build a brand that's just all over the place. One key thing that needs to be discovered before doing serious branding work is to know your Target Audience.
Every top business accross every industry built a credible brand for their business.Ī brand that their Target Audience can relate & associate with. Building a credible brand is very straight forward.